I recently bought a "yoko" nursing cover from natural resources on Valencia St. The company that makes them is called bebe au lait. While at Thanksgiving dinner my soon-to-be brother-in-law's sister, who is from Texas, asked me if I owned a "hooter hider?" I chuckled, in fact I do have one I said and I thought how very "Texas" it was to call it that. Well, turns out it's not simply so "Texas" after all. The company that makes 'em calls the same product lines by both names— hmmm a strange marketing ploy. So, they market the frenchy high brow "bebe au lait" name to city dwellers and the daisy duke-like "hooter hiders" brand to others? They explain it as: "Hooter Hiders for tongue-in-cheek and Bebe au Lait for mama chic. "

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