I feel like my data integrity chakras were realigned today (my Marin roots are showing!). Thanks Mr. Tufte-info cookie. Edward Tufte's lecture was the kick in me old design arse I was looking for. The over arching theme I walked away with was " does your content have integrity and relevance?" or " get better content" (damn it!) "DESIGN CAN NOT SALVAGE POOR CONTENT." There's a quote I may frame or a mantra I may repeat ad nauseam. He also got my attention on "respect your audience" don't assume who they are (and therefore design for the underestimating least common denominator a.k.a "the know your audience" mentality). He reminded me to rise up and do better. Yep, that's the impression left on my bootie, thanks Eddie. I also walked away with three gorgeous books too deep with information to truly comprehend (ok I can, but I probably just won't cause life is short and there are so many pastries to distract my eyes and mouth). But I had a great time today, thank you, and I was reminded to care about my work even if I'm not getting any support from my colleagues, company or the outside world. Oh and I got a serious tickle from the "Tedious British Watercolor Exhibition" label in one graphic and Tufte's overarching hatred of PowerPoint. ME TOO!!!